Localiza Rent traded at 36.55 this Tuesday July 21st, decreasing 0.94 or 2.51 percent since the previous trading session. Looking back, over the last four weeks, Localiza Rent lost 10.46 percent. Over the last 12 months, its price rose by 2.10 percent. Looking ahead, we forecast Localiza Rent to be priced at 37.15 by the end of this quarter and at 34.10 in one year, according to Trading Economics global macro models projections and analysts expectations.
Localiza Rent a Car SA (Localiza) is a Brazil-based company primarily involved in the car and fleet rental. The Company divides its business into three sectors: Car Rental division, which is responsible for car rental through its own agencies; Fleet Rental division, which is engaged in rental of fleet vehicles to corporations for long-term periods, and Franchising division, which is active in the administration and granting of franchise rights to use the Company’s brand, including the transfer of knowledge necessary for the operation of the business. Through its subsidiary Prime Prestadora de Servicos SA, the Company is also involved in the intermediation in the sale of cars previously used in its rental operations. As of December 31, 2011, the Company’s network, including domestic and foreign franchisees, comprised 449 branches in 314 cities in Brazil and 47 branches in 27 cities in seven other countries of South America.